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Four lines, three stages

Services

Each service line looks at something different, and each follows the same path: clarify, design, implement. Decision Architecture sits at the top because it clarifies how decisions are made.

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1Clarify

2Design or decide

3Implement

How decisions are made

Decision Architecture

The questions, assumptions, decision rights, paths, and consequences of decisions

1 · ClarifyDecision AuditWhat really needs to be decided 2 · DecideDecision LabA sound decision, played through before it's made 3 · Follow throughDecision guidanceFollow-up decisions that fit together

What gets designed

Organization

Structure, processes, governance

1 · ExamineOrganization AuditWhere structure, processes, and governance hold up or block 2 · ReconfigureOrganization LabA new configuration, tested in day-to-day work 3 · EmbedTransformation guidanceFrom the pilot area to the whole organization

Products & services

Impact on the customer

1 · MirrorExperience AuditHow your offering actually lands 2 · Make it coherentExperience LabDisconnects closed and tested with customers 3 · Sustain impactResonance guidanceCoherence across releases and channels

Leadership

The leadership system, complemented at the individual level by Exponential Leadership

1 · Make visibleLeadership AuditHow your leadership system actually works 2 · Agree anewLeadership LabRoles, principles, and committees, redesigned together 3 · Prove it day to dayLeadership guidanceLeadership that holds, even under pressure

How the lines fit together

At the top: how decisions are made

Decision Architecture clarifies how decisions come about. In the end, it often affects several areas, but it is not an umbrella over the other lines.

Below: what gets designed

Organization, Products & services, and Leadership examine whether what was decided actually holds, and shape it: in the structure, with customers, in the leadership team.

Always the same path

Clarify in the audit, design in the lab, implement with guidance. Each line gives the three stages its own names, which say what each one is about there. You can start at any stage once the one before it has been settled.

The Situations show which line fits where you stand.

Approach

The path in three stages

  1. Initial conversationBefore stage 1: the initial conversation. Clarity on whether to continue, and with what.
  2. Stage 1ClarifyFindings: what holds up, what blocks, what options there are
  3. Stage 2Design or decideSolutions, developed and tested with your people in short cycles
  4. Stage 3ImplementFindings and solutions become practice and structure, as a project or ongoing
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